Daniel Penn’s journey is a testament to the power of resilience, hard work, and the pursuit of personal growth. Growing up on a farm in southern Missouri, Daniel was no stranger to the challenges of life. Raised in what many would consider poverty by American standards, he learned early on that true wealth isn’t measured by material possessions but by the strength of one’s character and relationships. Despite his mother leaving him and his three siblings when he was just 10 years old—a relationship that was strained and distant even before her departure—Daniel found solace and purpose in working with his hands.

At the age of 9, Daniel began honing his skills with his father’s hand tools, sparking a lifelong passion for woodworking. This passion eventually led him to start his own custom cabinet shop in 2010, where his craftsmanship and dedication saw his work spread across 12 different states, from Denver, CO, to West Palm Beach, FL. Today, he is the owner and CEO of Penn Construction and Penn Home Services. However, despite his professional success, Daniel struggled with deep-seated scarcity and limiting beliefs that stemmed from his upbringing. These challenges impacted not only his business but also his marriage.

When Daniel married, he made the bold decision to rebrand and start over by building better systems, determined to build a business that would support a healthy lifestyle for his family. Yet, he still carried the weight of those negative beliefs. The turning point came when he hired a construction coach who helped him break through some of those mental barriers, sparking a journey of self-investment and transformation.

Daniel’s true breakthrough occurred when he participated in a holistic coaching event that addressed not just his business but every area of his life. Through this experience, he learned to change the stories he had been telling himself, stop lying about what he truly wanted, and find freedom from the trauma and pain of his past. This transformation enabled him to build a business that not only serves him and his clients at the highest level but also allows him to live the lifestyle of his dreams.

Today, Daniel Penn is a successful business owner and results coach who is passionate about helping other men find freedom and abundance in Faith, Family, Fitness, and Finances. His story is one of triumph over adversity, a journey from survival to thriving, and a testament to the power of investing in oneself to create a life of purpose, freedom, and fulfillment.